Sales Lead Generation - Call to Action

Calls to Action

Improve website conversion rates by encouraging users, use calls to action. Every business operating online can apply the call to action principle, businesses we have worked with have quadrupled their online conversion rates and achieved sales increase results by as much as 400%. Even the most simple techniques can make a huge difference to your conversion rates and sales figures, the easiest way you can apply the call to action principle and improve conversion is with simple, but extremely effective, hyperlinks.

Hyperlink Call to Action

Place a hyperlink call to action in a prominent position in the main body of your website, ensure the hyperlink is easily recognisable, underlined and blue - changing the colour and removing the underline only stops people from recognising it as a link. Ensure the hyperlink is not surrounded by many other hyperlinks, try and convey a single message and use persuasive text which offers something to visitors that they want. The following are some examples, but please note this is an example and in practice you wouldn't place all these together (also note, if you contact us we do not have any brochures on pie making, but we do have a guide to implementing calls to action):

Hover Ad Call to Action

Everyone has heard about pop up adverts, they gained notoriety on the Internet because they opened a new window and frankly annoyed people, but why did so many sites (including legitimate sites) use them? Because they worked

Nowadays browsers block pop up ads and their use as both a call to action and an advertising medium is not recommended. However hover ads are an evolution of pop up ads, they do not open up new windows and aren't so annoying to customers, they open up in browsers and aren't stopped by over zealous browser plug ins, they are made to engage the customer and can be programmed in a manner courteous to the customer and the most important thing, they do work, its a new but proven technology.

Due to the complexity of hover ads, their implementation takes a little more technical skill, we'd be happy to demonstrate a number of hover ads to you and advice you on how to implement them on your site. contact us for a free demo.

Other Calls to Action

There is a whole plethora of information on calls to action and different types of calls to action you can use to encourage more of your website visitors to buy from your website and make a huge difference to your conversion rates. You can implement multiple calls to action to great effect on your website, but we do recommend getting some advice on this as it can be a bit of a balancing act.

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To your success,
Mike Knight.

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